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Pet parent sharing Truly Free Pet treats

7 Things Every Label-Reading Pet Parent Should Know!

YOU READ EVERY LABEL. OURS TAKES ONE LINE. HERE ARE SEVEN THINGS TO FEEL GOOD ABOUT WHEN YOU FILL THE TREAT JAR WITH TRULY FREE PET TREATS. THE STORY STARTS WITH THE SOIL. BY THE WAY, DON'T SKIP #7. NOBODY SEES IT COMING!

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No Fillers Or
Additives
Meaty Flavors
Pets Love
Proudly Made
In The US

FROM AMERICAN PASTURES TO YOUR PET'S BOWL

One Ingredient. Short Chain. Farms We Know.

Watch Stephen explain why we freeze-dry single organs at -40°F, and why we keep just one ingredient on the label.

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One Line On The Label. Seven Things Behind It.

The Truly Free standard you trust at home, now in the treat jar. Here's what that means, point by point.

READ THE WHOLE LABEL IN TWO SECONDS

The label is the product name. Beef liver, freeze-dried. That's the complete ingredient list. Same goes for our beef heart, chicken heart, and chicken liver. No decoding, no googling in the pet aisle, no squinting at fine print. Just one word you already know, printed right where you can see it. Every time.

TRULY ONE INGREDIENT. TRULY NOTHING ADDED.

Living up to the Truly Free name: no fillers, no glycerin binder, no added preservatives. Just the organ, and nothing holding it together but itself. What you see in the pouch is exactly what's on the label, and exactly what ends up in your hand when treat time rolls around. It's simple as that.

FREEZE-DRIED, START TO FINISH

We freeze the organ, then gently remove the water. That's the entire process. We freeze-dried it. That's the recipe. No baking, no binders, no extra steps to explain. The result is a treat you can break by hand, crumble over dinner as a bowl topper, or hand over whole, whatever the moment calls for. No fuss.

FARM TO BOWL: SHORT CHAIN, FEW HANDS

Farm to table earned its meaning by telling you where your food came from and how few hands touched it. Farm to Bowl does the same for your pet. Our beef and chicken are farm raised, and we can tell you what happens between the farm and the pouch. Ask us where it came from, and you'll get a straight answer.

SOIL-TO-SNOUT SOURCING

For our founder, Stephen, knowing who raised the animal, and how, matters. That's why we work with American farms that use regenerative practices, like moving animals to fresh pasture and giving the land time to rest. It's a slower way to farm, and a personal one. We think it's worth knowing about, so we put it here.

HARD TO FIND. HARDER TO MAKE. WORTH IT.

Organ meat is what our pets' ancestors ate long before pet food was an industry. It's harder to source and harder to shelf-stabilize, so you don't see much of it, and often it gets passed over. We work with our farm partners to make sure it doesn't get left behind. We decided it was worth the trouble.

TREAT TIME YOU CAN FEEL PROUD OF

The dog sits. The cat stares. Everyone's waiting on you. And you get to hand over something you actually feel good about: one ingredient, nothing extra, the same standard you bring to the rest of your home. That little swell of pride? It's part of the treat, too. And it shows up every time you open the pouch.

INTRODUCING

Truly Free Pet

You've stood in the treat aisle, flipped the bag over, and tried to decode a list that seemed longer than it needed to be.

Truly Free Pet takes the decoding out of it. Every treat is one ingredient, a single organ, freeze-dried with no fillers, no binders, and no added preservatives. The name on the front of the pouch is the whole story on the back.

Our beef and chicken come from farms we can name, and organ meat is a part of the animal that's harder to source and harder to shelf-stabilize, which is exactly why we went to the trouble. The pieces break easily for training and tuck into a pocket for walks. And if they're not a fit for your household, you've got 30 days to get every dollar back.

Truly Free Pet treats

Consider it a treat for you too!

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TALES FROM THE JAR

See What Real Pet Parents Have To Say…

“I absolutely love my dogs, and I only want the very best for them! When it comes to choosing treats they'll love, I always look closely at the ingredients. That's why I love these treats. They're made with clean, real proteins, straight from the farm to my dogs' bowls. No artificial flavors, no fillers, just simple, wholesome ingredients I can feel good about giving them. And the best part? My dogs absolutely love them! It doesn't get much better than that!”

MARIA M.BAELA & REAGAN'S FUR MOM
Verified Buyer
BEEF DUO

“My cat gets excited as soon as I bring out Truly Free Pet Treats. They're a simple way to reward her during playtime, after a good brushing, or whenever I want to show her a little extra love. She enjoys every bite and always comes back looking for more!”

BIANCA C.CANNOLI'S FUR MOM
Verified Buyer
VARIETY PACK

“New treats often upset his tummy, so I'm always nervous about trying something different. But Truly Free Pet Treats caused no issues, and I finally felt at ease giving him something he could enjoy. He loved the taste so much that he was crying and barking at the bag, begging for more. Easy on his tummy and clearly his new favorite!”

ALLY M.STARK'S FUR MOM
Verified Buyer
CHICKEN DUO

“Our cockapoo Penny is OBSESSED! She dances, barks, and begs for more. Plus, Truly Free ingredients mean I can spoil her worry-free.”

JESSICA S.PENNY'S FUR MOM
Verified Buyer
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One Ingredient. Nothing Added.

And 30 Days To See For Yourself!

This is our founding batch of Truly Free Pet treats, and we've kept the label as short as the ingredient list, with a guarantee to back it up.

Beef Heart

Beef Heart

Beef heart, freeze-dried, nothing added. Deep, reddish-brown pieces with a dense, meaty crunch you can hear when they snap. Break them apart in your fingers for smaller pets or for quick training rewards. Comes in 3oz pouch. Farm to Bowl.

Beef Liver

Beef Liver

Beef liver, freeze-dried, nothing added. Rich, dark-brown pieces that are airy and light, with a crumble that breaks easily by hand. Hand them out whole, or crumble a little over dinner as a treat topper. Comes in 3oz pouch. Farm to Bowl.

Chicken Heart

Chicken Heart

Whole chicken hearts, freeze-dried, nothing added. Small, firm, and already bite-size, so they fit easily in a pocket for walks, training, or just because. No breaking, no crumbs in your pocket, just grab and go. Comes in 3oz pouch. Farm to Bowl.

Chicken Liver

Chicken Liver

Chicken liver, freeze-dried, nothing added. Light, warm-brown pieces that crumble at a touch, easy to hand out one at a time or sprinkle over dinner. A little goes a long way when you crumble it as a treat topper. Comes in 3oz pouch. Farm to Bowl.

Variety Pack

Variety Pack

Beef heart, beef liver, chicken heart and chicken liver, freeze-dried, nothing else. Four textures in one pouch, from hearty bites to airy crumbles, ready to mix, match, or sprinkle over dinner. Each pouch comes in 3oz size. Farm to Bowl.

Farm to Bowl

Three Steps. One Ingredient. Zero Guesswork.

PICK YOUR INGREDIENT

Beef Duo (beef liver + beef heart). Chicken Duo (chicken heart + chicken liver). Or the Variety Pack (a mix of both). That's the whole menu, plain and simple. Every treat is a single ingredient, freeze-dried with nothing else added, so there's nothing on the label to look up or question about what's in every bite.

RESERVE YOUR POUCH

This is our first run: Three thousand pouches, and that's it until the next batch. We make what's spoken for, so reserving now holds your presale order in the founding batch. Think of it as calling dibs before anyone else gets to the treat jar.

30 DAYS, MONEY-BACK GUARANTEED

Your founding batch ships by Mid-November, 2026. Once it arrives, you've got 30 full days to see what your dog thinks. Not for you? Every dollar comes back, guaranteed. That's our promise to you. Changed your mind before it ships? Full refund. No forms, no fuss, no hard feelings.

The Farms Behind the Pouch

For Stephen, Farm to Bowl was never just a slogan. It's about knowing who raised the animal, and how.

That's why Truly Free Pet works with American farms that use regenerative practices. In plain terms, that means things like moving animals to fresh pasture and giving the land time to rest. Short chain, few hands, and farmers we're genuinely proud to work with.

Here's how Stephen sees it: Your pet's treat should be as easy to trace as it is to read. For you, that means no guessing, no homework, and a straight answer when you ask, "Where did this come from?" For your pet, it means one ingredient, from farms we can name, and nothing else in the pouch.

That's the difference we believe in.

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Stephen Ezell
Stephen EzellFounder, Truly Free Pet
30-day guarantee

The Nothing-To-Lose Guarantee

One ingredient going in. Every dollar back if it's not for you. Every treat is a single ingredient, freeze-dried, with no fillers and no added preservatives. Try them for 30 days. If they're not for you (or your pet), keep the pouches, pass them along to a friend's pet, and email us. We'll refund every dollar. No returns needed.

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What you’ll get:

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  • CHICKEN HEART1 pouch (3oz)INCLUDED
  • CHICKEN LIVER1 pouch (3oz)INCLUDED
  • BEEF HEART1 pouch (3oz)INCLUDED
  • BEEF LIVER1 pouch (3oz)INCLUDED

Ships by Mid-November

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Short Label. Straight Answers.

Here are some of our most frequently asked questions…

What's actually in Truly Free Pet Treats?

Which pets can enjoy Truly Free Pet treats?

Ok, is it really just one ingredient?

Organ meat, really?

Is it grain-free?

What does "Farm to Bowl" mean?

What does "freeze-dried" mean for these treats?

How do I serve these to my pet?

How should I store it?

Can I crumble it over my pet's food?

Will my pet actually eat it?

My pet is a senior, or has a sensitive stomach. Is this right for them?

My pet is sensitive to chicken (or beef). Can I still order?

What's in a pouch?

Why am I paying now for something that ships later?

What if I change my mind before it ships?

Will there be more after the founding batch?

Truly Free makes laundry soap with naturally derived ingredients. Why pet treats?

What if my pet doesn't like it?

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